Drivers: #save & visualise data #time saving #working comfortIn Hungary, the main reasons why farmers use DTs in their farms are: (1) the opportunity to see all the data at the same time, transparency of data for tools linked with data saving; and (2) the efficiency improvement linked with the capacity to monitor, control & observe the farm including territory, animal and pasture. Indeed, due to labour shortage in the sector of grazing beef farming into very large pasture areas, DTs are a good opportunity for remote herd management, for instance to be quickly informed of the beginning of an illness, or a cow being close to calving….

Barriers: #dependency, vulnerability #ROI & cost #poor connectivityFarmers may not use DT because it makes them vulnerable to manufacturers or technicians (sharing data and paying subscription), they may not afford DTs due to price and maintenance costs, or their farm would not suit using DT due to low mobile network coverage leading to difficulty of access. Farmers who already bought tools can face GSM network problems which can cause difficulties in data collection. As a result, they may not use some tools in an optimised way.

Risks: #dependency #inaccuracyThe main risks towards digitalisation are considered to be the maintenance of DTs (vulnerability to the service network) and the reliability of DTs and the data itself (inaccuracy of data and decision making).

Looking to the future/trends: #automation & robotics #integrated data platform Participants agreed that they would like to use more integrated/common platforms or software to store, and share collected data (from drones, sensors…) and also virtual fencing, as can be used in Australia, for example, to replace electric fences. For this tool, connectivity is fundamental, but it can be very convenient when areas are large as in the showcase’s farms. For virtual fencing it is moreover necessary to check the regional regulations.